The Importance of Flexographic Printing in the Food Industry

Flexographic printing has been making waves across various industries, finding significant applications in business operations and consumer market expectations. Its influence extends to fields you may not expect at first, like the food industry. Here’s how it has played its role. 

A considerable portion of the packing industry makes use of flexographic printing for their business needs. In that demographic, flexographic printing finds the most significant applications in the food industry, as it’s used to package food in hopes of boosting graphic communications and ultimately, increasing sales. 

It’s safe to say that flexographic printing has indeed taken over the food sector, considering that there is a significant demand for high-quality printing methods within the industry. But why is it so important? 


Meet increased market demand

There is no question that the demands of the consumer market are prone to rapid change. We want well-packaged goods available at the grocery store at all times. So the food industry has constantly been working to meet market demand by improving quicker lead times, increasing print quality, and shortening production periods. 

Flexographic printing helps the food and beverage sector become more competitive. This is due in no small part to its excellent production rates — cranking out up to 300 meters a minute, with a relatively quick setup time, and improved visual results. 


Reduce production costs

Packaging takes up a huge bulk of a business’s production costs, which is why more and more brands are leaning into flexographic printing to help them produce efficient and cost-effective goods. 

Because of the versatile nature of flexography, any type of ink can be used to print on a broad range of different materials. Packaging supplies and flexographic inks are less pricey than those required in other printing procedures. So businesses are able to save more, not to mention produce more in a short span of time, helping with fast returns on investments. 


Shift to sustainable packaging

In light of environmental concerns and global advocacy, businesses have been moving towards measures that help reduce waste, such as eco-friendly packaging. It’s evident now more than ever that sustainable and eco-conscious brands gain more support from consumers than those who are not. 

Flexographic printing enables businesses to shift to more sustainable options through their use of inks and materials. Some efforts that can be done include using eco-friendly or recycled ink and opting for water-based products. Flexography also produces packaging goods using fewer solvents and toxins, making it more sustainable. 


Hastens production

Flexographic printing helps businesses hasten their production rates and achieve a quicker lead time. This technique is highly user-friendly, with various ways to automate the processes of lamination, die-cutting, and sheeting. Manufacturers can also opt to make use of management software to further streamline and speed up production. 

Flexographic printing has provided a ton of possibilities for the food and beverage sectors, making it an ideal choice to help manufacturers streamline operations, meet increased demands, cut down costs, and improve packaging — all of which will ultimately boost bottom-lines and generate faster and higher ROI.

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