Five Valuable Design Characteristics of the Flexographic Printing Process You Should Know

Flexography opens doors of opportunities for businesses, giving them the benefits of quicker production time, reduced cost, and most importantly, quality design. Design-wise, this printing method is a host to unique functions that enable it to deliver top-notch quality, which is a valuable factor that influences purchasing behavior. 


Flexographic printing is now the top choice of commercial printing industries for their production needs. Its preferability is owing to its versatility and design characteristics that are unique to this particular technique. Flexo outputs are known to be more top quality compared to conventional printing methods. 


Thanks to its flexible plates and infused technology, flexographic printing can yield print with superior quality using a broad range of materials, inks, and substrates. And as new technologies and developments are falling in place, the quality of flexo outputs has dramatically increased. 


Flexography has proven to be advantageous for businesses as consumers come in contact with these strong and captivating visual cues. The design reflects the personality and quality of the product and its manufacturer’s identity. And if favorable, it will result in a purchase and ultimately improve a company’s bottom line. 


So what are these design characteristics that influence purchasing habits and offer a range of benefits for companies across various industries? 


  1. Stochastic Screening

    Stochastic screening in flexography is most preferred over conventional printing techniques. This is thanks to frequency-modulated screening that reveals a higher color fidelity, therefore allowing designers to use up to seven process colors.


  2. Halftones

    Flexography is known to be the best printing technique when it comes to applying spot color and line art graphics — and it can do so on any type of substrate. Recently, there have been developments on halftone technologies in flexography, enabling modern printing machines to undertake efficient and economical four-color prints.


  3. Multi-Color Capabilities

    From its name, it’s evident that flexography is more flexible and resilient when it comes to materials, ink, and substrates. This versatility provides almost unprecedented liberty as to the colors and inks used while ensuring the production of high color fidelity and excellent design.


  4. Quality Check

    In conventional printing methods, designers would use third-party proofing systems to determine the quality of the output. But with flexographic printing, there are tools unique to the process that ensure quality during the printing process itself.
    These tools unique to flexography measure crucial factors like ink viscosity and plate quality, anilox rolls, among others.

  5.  Sustainability

    Flexographic printers have the option to switch to more sustainable and eco-friendly materials and inks because of flexography’s ability to work with a vast range of different materials. Hence, businesses are given the opportunity to move towards greener options, thereby extending their brand values and improving their PR image.

    Through these unique functionalities, flexographic printing can yield better output quality design-wise. It’s just up to the designer to be aware of these functions, maximize them, and avoid misregistration or other printing issues.

    Design is the silent ambassador of your products and your brand — and this new era of flexography can help you influence your consumers’ purchasing decisions through design and ultimately, pave the way to your business’s growth.




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